MESSAGE FROM ANNA

“Magic happens. Somewhere between the hours of dusk and dawn, there’s a special electricity in the air. The Boho girl knows this instinctively. She’ll charm, she’ll dance, she’ll captivate all hearts with our two newest fragrances, La Nuit de Bohème Eau de Toilette, and La Nuit de Bohème Eau de Parfum.”

FRAGRANCE CONCEPT

Always surprising, the lighthearted Bohemian flower girl changes in a heartbeat, shedding her flowy skirt and floppy hat for something more daring, more exciting, more alluring. When the sun sets, she turns into a mysterious boho-chic Romantic, a vision of elegance, sensuality and femininity. And the evening has just begun!

Now she is a true creature of the night, sophisticated and captivating. There is still the strong bohemian vibe, but it now goes to glamour. Glamour in the jewels she selects. Glamour in the beaded dress. Glamour in the sensuality she feels. A modern day Scheherazade, a free-spirited Bohemian princess, she sets out to discover all the excitement the night has to offer.

Spray it on and capture the night!

ADVERTISING

Photographed by Steven Meisel, model Gracie van Gastel perfectly captures the mysterious boho chic romantic at the on-set of a magical night as she lounges on golden pillows, and there is an air of golden luminosity all about her.

Her gaze meets the camera head-on, an air of confidence, poise, and a heady Romanticism. You can almost sense the warm breeze, the soft air scented with fragrance. Light falls through an archway, it is diffuse and sensual. Is it the rooftop terrace of a Moroccan villa? Is she somewhere in another realm, another century?

Is she Scheherazade, spinning 1,001 tales? “The New Bohemian Luxury” sums up the tale. . . provocative, powerful, and alluring.

THE DESIGN

La Nuit de Bohème
Inspired by the swirling, graceful flow of the Art Nouveau movement, of Aubrey Beardsley, Alfonse Mucha, Gustav Klimt, and Toulouse-Lautrec, the La Nuit de Bohème carton is both decorative and extravagant.

Eau de Toilette
Embossed with black and gold filigree against a gold shield, the Anna Sui signature butterfly holds a position of importance. This is repeated on the flacon cap, where the butterfly alights in shimmering gold, shinier than the brightest sunlight. The flacon is like a beautiful bouquet of roses, decorative, enchanting, and fun.

Eau de Parfum
On a black ground, decorative swirls and flourishes capture the eye. The gold shield, with its Anna Sui signature butterfly leads to the fragrance inside. The butterfly is once again repeated on the flacon cap, where it seems to perch expectantly, waiting for the full bouquet. Black roses encircle the flacon, boldly announcing a deeper sensuality.

Eau de Toilette Eau de Parfum

FRAGRANCE

La Nuit de Bohème

Eau de Toilette

La Vie de Bohème Eau de Toilette conveys a power that nothing else has. One of elegance and sophistication. Luxury and femininity. There is an air of mystery about it, a seductive allure that captures the heart and stirs the senses. Welcoming the night with open arms, she dances into it, aware of her flirty, girly charm. And the notes are as delicious as they are mysterious, a Floral-Woody-Fruity scent that is redolent of glamour, lavishness, and extravagance. It is all a prelude to the night.

Opening with the fizz of Champagne Citrus and Midnight Blackberry, the fragrance deepens to Gilded Lotus Flower, Rose Petale and the lengthening play of evening with Sunset Oud Wood. As a final finish, it plays out with Cedarwood Heart, Haitian Vanilla Orchid, Indonesian Patchouli, and Golden Amber Resin. A gilded, glistening fragrance of pure gold.

FRAGRANCE

La Nuit de Bohème

Eau de Parfum

La Vie de Bohème Eau de Parfum conveys a secretive, alluring power that nothing else has. One of elegance and sophistication. Luxury and femininity. There is an air of mystery about it, a seductive allure that captures the heart and stirs the senses. Welcoming the night with open arms, she dances into it, aware of her flirty, girly charm. And the notes are as delicious as they are mysterious, a Floriental-Fruity scent that is redolent of glamour, lavishness, and extravagance. It is all a prelude to the night.

Addictive and alluring, the top note reflects a play of Calabria Bergamot, Mandarin, and Succulent Dark Berries. Developing into Night Blooming Jasmine, Orange Blossom, and Moon-ripened Black Plum, it finishes with a base of Sensual Sandalwood, Dark Amber, and Midnight Musk. Mystery and magic.

Behind the Scenes
Behind the Scenes